Know Your Truth? collaboration produced by Cruvie Clothing Co.
Colorism: Colorism is the practice of favoring lighter skin over darker skin. The preference for lighter skin can be seen within any racial or ethnic background.
Colorism finds its roots in racism because, without racism, someone’s value and perceived superiority wouldn't be based on the color of their skin.
Colleen Campbell, a Ph.D. candidate in Sociology and African Studies at Princeton University noted, "When we think of racism in the U.S. especially, we think of anti-Black attitudes or institutional processes that entrench whiteness at the top of the social hierarchy."
Furthermore, the preference for lighter skin tones is a result of slavery and since then there are many methods people have used and still use to determine someone's value in society.
1 Style in Cream:
3 Styles in Black:
Interested in a different type of shirt or color? Click here to customize your tight-knit!
Unisex/Men’s shirt fit (Ladies should size down for a more fitted look)
Ladies shirt fitted (Ladies should size up with larger busts)
Hoodies & Sweatshirts
All hoodies and sweatshirts fit to true men’s size. Not overly bulky but loose fitted.
Printed on high quality poly-cotton blended tees that are soft and lightweight.
Each shirt is made to order
Heat pressed with premium vinyl
Your Shirt Care:
Wash inside out, using cold water, hang dry to maintain the quality of the print
To preserve graphics on garment flip inside out and iron on low heat.
Shipping & Returns:
Ships worldwide via USPS 5-7 business days after the order is processed.
Need it fast? Please email prior to purchasing and we will try to accommodate you.